Digital service assistants Katica and Ivan in Terme 3000 – Moravske Toplice



Application summary:

The introduction of the digital service assistants Katica and Ivan is an important and relevant Innovative Spa Concept for Terme 3000 – Moravske Toplice that helps us achieve our business goals, both by guaranteeing greater guest satisfaction and subsequently retention and freeing up our employees, who then have more time and energy to tend to our guests. The reasons why we decided to introduce digital service assistants are as follows: freeing up our staff, improving service quality, further improving the guests’ experience and providing an additional cross selling service within the thermal resort.

1. Project Description:

Terme 3000 – Moravske Toplice: A bounty of good!

Forget about your cares and dive into the black thermal mineral water in the hotel swimming pools or the enormous water park. Put your comfort in the hands of experienced medico-wellness experts, embark on a delicious journey of discovering the local cuisine or simply let your eyes roam across the greens of the golf course. In Terme 3000 – Moravske Toplice, the charm of Prekmurje will take over all your senses!

2. Originality:

We were the first amongst Slovenian tourism community to introduce robots as a way of helping to unburden our staff. It turned out that the robots were as well very interesting for the guests as they are new, attractive and unique. The concept goes in line with our digitalization and sustainability strategy. Local character is shown through the names of the robots which were chosen by the staff and were named with local names.

3. Impact and benefits

Digital service assistants Katica and Ivan were very well received by thermal resort guests at Terme 3000 – Moravske Toplice. They became a real attraction; guests stop to observe them, take photos with them and, above all, they are great entertainment for the children.

4. Sustainability

Our key guidelines at Sava Hotels & Resorts are caring for the well-being and health of our guests and creating enthusiastic guests who will love coming back to us. At the same time, it is extremely important that we offer unique and authentic experiences in coexistence with the environment and contribute to the positive development of society and the economy. We have far reaching goals, which we, together with our employees, aim to reach through small but reliable steps. We are focusing on the 3 pillars of social responsibility and sustainable development: Environmental impact (We strive for efficient use of energy and renewable resources, reducing water consumption and educating guests about its efficient use. We are also reducing our negative impact on the environment by separating waste and reducing organic waste in kitchens.), Social impact (We strive for the development of a social community (we employ people from the local area, cooperate with local suppliers, support local communities, etc.) and try to integrate the local environment, tradition and history into our products. Another mission of ours is to care for the well-being and health of our guests and employees by promoting a healthy lifestyle.) and Economic impact Our progress-oriented business strategy allows us to develop products that are authentic and contribute to the development of local communities and the area itself, helps create positive societal results and allows for higher prices and consequently fewer guests, thus reducing environmental impact.).

Additional supporting material:


Sava Turizem d.d.
Dunajska 152, 1000 Ljubljana, Slovenia